Affiliate Marketing Program Management

Our Approach to Affiliate Programs

Affiliate marketing pays commission only after a sale, which keeps the cost tied to results. The structure decides whether it works: payout rates, cookie windows and rules must make the program attractive to affiliates and profitable to you.

We have set up affiliate programs for clients since 2003. For you, we design the program and write the recruitment material that gives affiliates a reason to promote you. We place it with networks such as CJ Affiliate, Rakuten Advertising and Amazon Associates, which open the door to thousands of affiliates. Once it is live, we recruit and educate affiliates, run incentive programs and stay in regular contact with them.

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Quality control matters just as much as growth. We review how affiliates advertise your brand and stop practices that damage it or game the commission system.

A strong landing page and clean tracking make every affiliate more valuable, so we review both before launch. Then affiliates send traffic to pages that convert.

WHO IT IS FOR

E-commerce brands that want more sales channels, product companies with margin to share and businesses whose offer suits content publishers.

IN-HOUSE ADVANTAGE

Connected With Our Full Los Angeles Team

When we also run your search campaigns, affiliates bidding on your brand name are easy to spot and stop.

What Is Included in Affiliate Marketing

Your Affiliate Program Process

DiscoveryWe review your setup, audience and goals, and you get a clear scope before work starts.
DesignWe plan channels, keywords and tracking with you.
BuildOur in-house team builds the campaigns, tracking and pages.
LaunchWe launch campaigns and ad changes with your approval.
SupportA report and a call every month, and a campaign review every week.

Designing the commission structure

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A strong affiliate offer pays enough to attract the publishers you want and still leaves a profit on every sale. Commission design is arithmetic plus psychology, so we start from your margin and work out the share you can afford to pay.

The program rules then set how every affiliate plays: how long the tracking cookie lasts, how long a sale waits out the return window before its commission is approved, and higher rates for the partners who sell the most. Clear rules keep payouts predictable on both sides.

A marketing manager in a corner office takes notes by hand while on a video call, wearing a headset.

Getting the rate right protects you at both ends. Pay too little and good publishers walk past the program. Pay too much and some affiliates learn to claim credit for sales you would have made anyway, which is margin spent for nothing.

A business owner shakes hands with a blogger partner over coffee, a laptop between them.

Network or in-house tracking

Where the program lives shapes how it grows. Networks such as CJ Affiliate and Rakuten Advertising bring tracking, payments and a ready pool of publishers looking for offers to promote, and Amazon Associates suits products already sold on Amazon. A self-hosted program gives you full control and saves the network's cut, and we run the recruitment and payouts for you.

We weigh that choice against your product, your margin and the publishers you want, then build the program on whichever side fits.

Tracking is where a program wins or loses the trust of its partners. Affiliates promote through their own sites, social accounts and email marketing lists, so every tracking link has to record the sale in each of them. We test the whole path before the first partner joins, so every sale is credited to the affiliate who earned it.

Keeping the program healthy

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A healthy program pays commission on the sales your affiliates truly create, so every dollar of margin you share buys new business. We watch for the one costly habit: an affiliate who advertises on search engines under your company name, catching a buyer who was already looking for you and claiming a sale you had already won.

Because we also run your search campaigns, our pay-per-click team spots that bidding quickly and stops it. Affiliate copy gets a close read too: we check how affiliates describe your brand and watch for coupon sites that step in at checkout to claim sales they did nothing to create.

A strategist reviews a printed chart of abstract bars with two partner managers.

Your best partners stay motivated because the program stays fair. We catch problems early and handle them quickly, so the rewards go to the affiliates who sell honestly. Growth runs alongside: incentive programs, better promotional material and new networks for affiliates who sell well.

The program is part of our online marketing service, so your partners and every other channel work toward the same goals.

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All Online Marketing

Affiliate Marketing Questions & Answers

Which affiliate networks do you place programs on?

We work closely with CJ Affiliate, Rakuten Advertising, Ascend by Partnerize (formerly Pepperjam) and Amazon Associates, and we place your program where the publishers already reach your buyers.

How do you stop affiliates from gaming the program?

With clear program rules, tracking that records where each sale began, and regular reviews of how affiliates advertise. Bidding on your brand name, coupon sites that claim sales at checkout and misleading claims about your product are the common problems, and affiliates who break the rules are removed.

How are affiliates paid?

After a sale is made. Your program rules set the commission rate, the network's tracking records which affiliate earned it, and approval can wait until the return window closes.

What is a good commission rate?

One that interests the publishers you want and still leaves a profit after returns and costs. That figure comes from your margin and your product, so we model it from your numbers before the program opens and adjust it as the sales data arrives.

Can an affiliate program work for a small business?

Yes. A network opens a small brand to publishers it would struggle to recruit alone, and we model the commission from your margin, so the program pays for itself and grows your sales without straining your budget.

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Tell Us About Your Project.

Speak directly with our Los Angeles online marketing specialists, or share your project details.

Direct Los Angeles Office 323-540-4370

Call Us

A senior consultant reads every request
No commitment and no sales pressure
Helping businesses grow since 2003

150+: Clients Served
$60M: Funding Raised by a Client We Advised

Let Affiliates Bring You Sales.