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A Corporate Identity That Stays Consistent.

A defined voice and a consistent look across logo, business cards, letterhead, brochures and email, so people see one company.

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A brand designer and a client look over business cards, a letterhead and an envelope on a table

One Identity, Applied Everywhere

Corporate identity is who you are as a company, and unless you are brand new, you already have one. The question is whether it fits your goals and how you want to be perceived. A managed identity keeps all your communication consistent and sets you apart.

We help you define who you are and the identity you want to project, then design the logo, business cards, letterhead, envelopes, brochures and every other piece your company needs. Printed materials get particular care: we know how to carry a message in limited space, down to paper stock and folds.

A designer and a leadership team review a printed brand guide of abstract shapes spread on a long table.

The same system extends to email and e-cards, so clients, investors and employees meet one consistent company across every medium.

Every piece is reviewed by our senior designers before it reaches you, so the whole set arrives consistent and ready to use.

WHO IT IS FOR

Companies that have outgrown their original look, firms rebranding after a merger or repositioning, and businesses whose materials do not match one another.

IN-HOUSE ADVANTAGE

Connected With Our Full Los Angeles Team

Your corporate identity carries directly into your website design, product packaging, and digital advertising.

A designer and a leadership team review a printed brand guide of abstract shapes spread on a long table.

What Is Included in Corporate Identity

Identity definition: voice, positioning and look

Logo and color system

Business cards, letterhead and envelopes

Brochures and other printed pieces

Email and e-card templates in the same style

Your Corporate Identity Process

  1. DiscoveryWe learn your audience and your message, and you get a clear scope before work starts.
  2. DesignConcepts start from your audience and message.
  3. BuildYou sign off each stage.
  4. LaunchFinal files for print, web and social; we arrange printing.
  5. SupportBrand guidelines keep everything consistent.

What a corporate identity package includes

Close-up of hands arranging a stationery set: business cards, letterhead and an envelope with one abstract mark.

Picture a client holding your business card, your proposal and your email signature side by side. A corporate identity package makes all three unmistakably the same company, because every piece comes from one set of decisions.

  • A logo with its colors and typefaces.
  • Business cards, letterhead and envelopes.
  • Brochure and presentation templates.
  • Email signature and e-card designs.
  • A brand guide for your team.
A designer lays out a business card, letterhead, folder and envelope on a table, all blank apart from plain colour.

Brand guidelines everyone can follow

Guidelines turn good taste into rules anyone can follow. Ours show the logo on light and dark backgrounds, the clear space around it, every color with its print and screen values, the type sizes, and examples of right and wrong use.

With those guidelines in hand, everyone who touches your brand, from the print shop to your newest hire, applies the identity the same way, every time.

Rolling out a new identity

A designer opens a printed brand guidelines booklet for a client to look through.

A new identity works best when people meet it all at once, so the launch is sequenced: logo and colors first, then the printed pieces people handle most, such as cards, letterhead and proposals, with printing arranged for you. The website, email and social profiles switch over at the same time.

Positioning still open? Settle it through branding first. Need only the mark? Logo design is where to begin. From there the identity flows into business cards and brochures, each one part of our design services.

A designer assembles letterhead, folders and cards from one family of blank stationery on a table.

For Shen Ming Health Cultivation Center, which pairs Chinese medicine with Western medicine, we designed a calming look and feel for the website and the whole corporate identity, so visitors meet the same calm online and on paper.

From identity to a design system

Once an identity appears on many screens at once, it outgrows a style guide. A design system turns it into shared color and type settings, coded components and clear rules, so every screen still looks like one company.

Staff in an office unbox a delivery of blank branded stationery, smiling.

23 Years in Los Angeles

A project like thisShen Ming Health Cultivation Center Website and corporate identity.

Corporate Identity Questions & Answers

What is the difference between corporate identity and branding?

Corporate identity is what people see: the logo, colors, type and stationery. Branding is the promise and position underneath. We work on both, and many projects begin with branding.

Do you handle printing?

Yes. We prepare print-ready files, advise on paper stock, finishes and folds, the details that decide how a printed piece feels, and arrange the printing for you.

Can you start with our logo and build out?

Yes. A logo that still works becomes the anchor, and the cards, letterhead, envelopes and brochures are designed around it so the whole set matches.

What do I need to give you to start?

Your current logo and printed pieces if you have them, a few examples of design you admire and a note of where the identity will appear first: print, the web or signs.

Can you update our existing materials to match a new look?

Yes. We review everything you currently use, redraw each piece in the new system and supply files for print and digital use, so old and new materials stop pulling in different directions.

A designer listens and answers a client's questions about a corporate identity across a table.

Tell Us About Your Project.

Speak directly with our Los Angeles design services specialists, or share your project details.

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