You’ve probably had this experience when you were shopping on a website or researching a topic, and then you start seeing by ads for same product. This is one of the best ways to re-engage the visitors, and yet, not enough people take advantage of it.
Your visitors can be distilled further by demographics, to increase the conversion rate. And while the average click-through rate is only about one to two percent, you are still giving your brand exposure with the other 98%. This is one of our favorite ways to advertise.