Email Marketing and Deliverability

Email From List to Inbox

Email still converts well when it is done properly. We build the list, segment it and warm up your audience before the ask. Designs, layouts, calls to action and landing pages are A/B tested, and every link is tracked.

None of it matters if messages never arrive. We set up sender authentication, test against spam filters and protect your sending reputation. When a campaign ends up on a blacklist, we find the cause, fix the configuration and work with the provider to get your address delisted, then give you a short summary and a prevention checklist.

A marketing strategist and a shop owner look at a printed email sequence of abstract blocks.

We work on the platforms you already use, including Benchmark, Campaign Monitor, Campaigner, Emma, GetResponse, iContact, Sendy, StreamSend and Vertical Response, as well as Constant Contact and Mailchimp. Whichever you use, we set it up properly and put the features you already pay for to work.

Email also joins your other channels: signup forms on the website, remarketing audiences built from subscribers and creative that matches your brand identity.

WHO IT IS FOR

Retailers with buyer lists, service businesses that nurture long sales cycles, and senders whose messages are going to spam or have been blacklisted.

IN-HOUSE ADVANTAGE

Connected With Our Full Los Angeles Team

Our designers, writers and developers create each email and the landing page behind it.

What Is Included in Email Marketing

Your Email Marketing Process

DiscoveryWe review your setup, audience and goals, and you get a clear scope before work starts.
DesignWe plan channels, keywords and tracking with you.
BuildOur in-house team builds the campaigns, tracking and pages.
LaunchWe launch campaigns and ad changes with your approval.
SupportA report and a call every month, and a campaign review every week.

Why mail ends up in spam, and what we check

An inbox provider decides whether to trust a sender before anyone reads a word. That judgment rests on five things, and we check every one.

Authentication records

On your domain: SPF, DKIM and DMARC.

Sender reputation

The reputation of your sending address.

List quality

The quality of your list.

Engagement

The engagement your list shows.

Content

The content itself.

Authentication now comes first. Large mailbox providers require it from bulk senders, so a missing record costs delivery before design matters. The fix is a few lines in your domain settings and protects every campaign that follows.

A marketer at a standing desk writing on a laptop, phone beside her, morning sun.

Lists, segments and automated sequences

The best list is built from people who asked to hear from you. We design the sign-up forms on your site, then segment subscribers by interest and behavior, so a short message can speak to a narrow group and earn more attention than one email to everyone.

Automated sequences cover the moments that matter most: a welcome series for new subscribers, a reminder after an abandoned cart and a follow-up after a purchase. Once built, they run in the background and reach each person when the message is most relevant. You approve every campaign and sequence before it sends.

Abandoned-cart emails pair with remarketing ads that show the same product, and sign-up offers promoted through social media marketing grow the list from people who already follow you.

Platforms, list moves and blacklist removal

A person reads a message on her phone at a kitchen table with a pleased look, coffee in hand.

We run every major platform, from Mailchimp to Constant Contact, and every campaign is planned, written, designed and sent by our own team.

When your list still runs on Mad Mimi, which GoDaddy has closed, we export it, rebuild the templates and automations on a current platform and move the sending domain across, so subscribers keep hearing from the same sender.

A sender on a blocklist needs the cause found first, so the address stays clean once delisted. Our blacklist removal service does that, and it ends with a summary of what was fixed and a prevention checklist.

A strategist plans a send schedule on a whiteboard with an assistant stacking printed samples.

Campaign copy comes from our content writing team, and new subscribers can sign up through a form on your WordPress site.

Every campaign is reported each month with the rest of our online marketing service, judged on the visits, calls and sales it produces rather than on opens alone.

A team around a table reviewing a printed grid of email layouts.

All Online Marketing

Email Marketing Questions & Answers

Why would my emails be blacklisted?

The common causes are mail-server configuration errors, sending to purchased lists, ignoring unsubscribe requests and content that looks like spam. Some addresses are flagged through no fault of the sender. We find the cause, fix it and work with the list operator to get you removed.

Can you set up emails inside WordPress?

Yes. We add sign-up forms and pop-ups to WordPress and other sites and connect them to your email platform, so every new subscriber goes into the right list and segment automatically.

What are open and click rates good for?

Clicks, visits and purchases tell you what a campaign earned. Open rates are only a rough signal now, because Apple Mail Privacy Protection lets readers hide when they open a message, so we judge campaigns on what happens after the click.

Should I buy an email list to get started?

No. Purchased lists hurt your sending reputation and can get your domain blocked, which drags down every email you send afterwards. A smaller list of people who chose to subscribe, through sign-ups, offers and past purchases, is worth far more.

Which email platform should I use?

The one that fits your list size, the automations you need and your budget. We compare the options with you, set up the account correctly and move your lists across when a change makes sense, with templates and automations rebuilt on the new platform.

A marketing specialist listens and answers a client's questions about email marketing across a table.

Technical note for your team

Gmail and Yahoo sender rules in plain English

Your emails reach the inbox when Gmail and Yahoo see proof they come from you, an easy way to unsubscribe and very few spam complaints, and we set up and watch all three.

Technical details for your team

Gmail and Yahoo now hold everyone who sends marketing email to a higher standard. Gmail treats any sender of more than 5,000 messages a day as a bulk sender, and Yahoo has similar rules.

We keep your sending well inside those rules. Yahoo asks for unsubscribe requests to be processed within two days, and our setup takes care of it. Both providers want the spam rate under 0.30 percent, and we watch yours in Google's own dashboard for senders, so a rise is caught long before it reaches the limit.

Getting it right also shows. With BIMI, Gmail displays your logo beside your messages, so readers recognize you before they open a word.

The same care reaches beyond email. SMS marketing reaches people who prefer texts, with every opt-in captured properly. Marketing automation and CRM follows each subscriber from first click to sale.

Cookie consent and privacy keeps your sign-up forms in step with your policy. In email itself, the rules come down to five jobs, and we handle every one.

We prove the mail is yours, with SPF, DKIM and DMARC records matched to the address your readers see.
We make leaving easy, with one-click unsubscribe and a visible link in every email.
We keep complaints low, well under the limits above.
We show your logo in the inbox with BIMI.
Keep every record correct as your sending grows, with our email authentication service.

Request a Free Email Marketing Consultation.

Speak directly with our Los Angeles online marketing specialists, or share your project details.

Direct Los Angeles Office 323-540-4370

Call Us

A senior consultant reads every request
No commitment and no sales pressure
Helping businesses grow since 2003

150+: Clients Served
$60M: Funding Raised by a Client We Advised

Email That Reaches the Inbox and Converts.