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The X mark inlaid in obsidian on a bevelled gold tile in a dark studio, for Twitter marketing

X (Twitter) Marketing for Los Angeles Companies

X, formerly Twitter, works for businesses that have news, answers or a point of view to share quickly, and Vivid Concept runs the account for you.

A senior consultant reads your request and responds within one business day.

How we use X for a business

X rewards a business with something to say today: news, a quick answer, a point of view worth sharing. Many people still know it as Twitter, and we run it the same way under either name. We manage the account inside our social media marketing service, with your logo and brand voice carried across every post.

X pays off for firms whose buyers, press or industry gather there. We research the handle and bio, design the profile, define a voice and publish for you, so the account sounds like the business from its first post.

A social strategist and a communications lead plan posts on a wall of blank cards.

Posts follow the life of the business: news, launches, deals, photos and videos, with the hashtags your buyers follow. You see the calendar before it goes out, and questions and mentions get a thoughtful reply, so every public conversation shows a business that listens.

IN-HOUSE ADVANTAGE

Connected With Our Full Los Angeles Team

Our writers keep your X account current with posts and replies written in your brand voice.

A social strategist and a communications lead plan posts on a wall of blank cards.

What Is Included in X (Twitter) Marketing

A handle, bio, profile picture and header built to convert

A posting calendar linked to your news and offers

Monitoring of mentions and replies

Promoted-post campaigns with analytics

Reporting on reach, clicks and inquiries

Your X (Twitter) Marketing Process

  1. DiscoveryWe review your setup, audience and goals, and you get a clear scope before work starts.
  2. DesignWe plan channels, keywords and tracking with you.
  3. BuildOur in-house team builds the campaigns, tracking and pages.
  4. LaunchWe launch campaigns and ad changes with your approval.
  5. SupportA report and a call every month, and a campaign review every week.

A profile that looks finished

A communications lead and a social strategist at a desk review a feed of abstract bubbles on a monitor, one typing.

On X the first thing a visitor sees is a small thumbnail of your profile picture. We help you choose a picture, or design a logo, that makes it stand out, and pair it with a header that supports your posts without crowding them.

A clean profile lets the posts do the talking. We also adapt your posts for the other networks you use, such as Facebook and YouTube, by hand or through a scheduling tool, giving each feed the format it rewards.

A business owner reviews the finished profile of her company on a laptop with a social manager.

Promoted posts and contests

A promoted post travels past your followers to the people you choose, targeted by interest, location and the accounts people follow. We settle the campaign and the result you want with you, set up every part, review it each week and read the analytics to see what works best.

Contests add reach on the organic side: followers share a post, or enter with a mailing address, for a chance to win, and every share puts your name in front of a new circle. We create the idea and the banners and run the contest from start to finish.

Your account on your website

A marketer plans a promoted post and a contest on a laptop with a client.

Your latest posts on X can appear on the matching pages of your website, and a feed keeps a quiet site looking current. A custom feed reads your posts through the X API, and we build it so the feed stays current.

Follow and share buttons let a visitor follow you or pass a page along with one tap, and each new follower adds to the sense of an established business. We build these additions through API integration. X is one channel of our online marketing service.

Threads next to X

A voice that works on X has a natural second home on Threads. Our Threads marketing service gives that voice a profile of its own, run alongside X, so one way of speaking reaches two audiences.

A team reads the latest posts on a wall screen of abstract text lines, relaxed.

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X (Twitter) Marketing Questions & Answers

Is it still called Twitter?

It is the same network under its new name, X, and many people still search for Twitter. The work is the same under either name: posting, replying and advertising on the network for businesses whose buyers are there.

Does my business need to be on X?

X shines for businesses whose buyers, press or industry use it, because it rewards news, quick answers and a clear point of view. In your Free Consultation we look at where your buyers spend their time and recommend the networks that will pay back most, and we run whichever you choose.

Can you handle buyer questions on X?

Yes. Replies go out from your account and in your voice, and we keep a close watch on mentions. A question that needs account details or a longer answer moves to a direct message or to the right person on your staff, so private details stay private.

How does X work with my other social accounts?

Each post is adapted rather than copied. Networks such as Facebook and YouTube each get wording and an image suited to their own format, so one idea reaches all your followers.

A marketing specialist listens and answers a client's questions about X (Twitter) marketing across a table.

Tell Us About Your Project.

Speak directly with our Los Angeles online marketing specialists, or share your project details.

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