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Explainer Videos That Make the Idea Click.

Animated and live-action explainer videos that showcase and explain your product or service in the clearest way possible.

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An animator and a script writer share a storyboard of simple illustrations, one drawing a frame

From Script to Screen

Many people prefer video to other kinds of content, especially when it is informative and entertaining. If your product seems too ordinary for a video, think of the buyers with a problem you solve: they would benefit from watching you solve it.

If your product is simple to use, a short, entertaining video still raises sales and brand awareness by making the benefit memorable. Our Los Angeles explainer team writes the script, designs the visuals, animated or live action, and edits a film that shows your product at its best.

A video producer and a client sketch a storyboard of blank panels on a table.

We plan the cut for the pages and channels where it will run, so one production serves your home page, sales emails and social posts.

Scripts are written first and approved before visuals begin, and you review a rough cut before the final film, so every change is made while it is quick to make.

WHO IT IS FOR

Startups with a product that needs explaining, software and service companies whose value is invisible at first glance and teams building a landing page.

IN-HOUSE ADVANTAGE

Connected With Our Full Los Angeles Team

Our team embeds the film on your home page or paid landing pages, explaining the offer and turning more visitors into leads.

A video producer and a client sketch a storyboard of blank panels on a table.

What Is Included in Explainer Videos

Concept, script and storyboard

Animated or live-action production

Voice-over, music and editing

Cutdowns for web, email and social

Captions and thumbnail artwork

Your Explainer Video Process

  1. DiscoveryWe learn what the video has to say and who it is for, and you get a clear scope before work starts.
  2. DesignYou approve the script and storyboard before production.
  3. BuildOur own team produces and edits it.
  4. LaunchYou review the rough cut before the final.
  5. SupportYou can still reach our team after launch.

Animation or live action

Close-up of hands drawing storyboard frames of simple abstract illustrations.

Choose by what your buyer needs to see. Software, a data flow or a process that happens out of sight suits animation, which shows what no camera can film. A physical product, your people or a service where trust comes from seeing the real thing suits live action. The two can also be mixed in one film.

We recommend one after we hear your goals, because the choice should follow your message and your budget, not a house style.

An animator draws storyboard frames on a drawing tablet while a producer watches.

Script, storyboard, voice and edit

The cheapest place to change an explainer is the script, and the most expensive is the finished film. So the explainer video script comes first, and every word is settled before anyone draws a frame.

A storyboard then maps each scene, letting you picture the film before it is made. Voice-over, music and the edit follow, each built on the finished script, and we handle the planning to keep filming easy on your side.

Where the finished video goes

A voice artist speaks into a studio microphone in a small booth, headphones.

One explainer can work in many places: at the top of your home page, on a landing page, in a sales email and in social posts, helping visitors understand your offer quickly and act on it.

The script comes from our scriptwriting team, and when you want paid reach the film can be placed through online video ads.

Explainers are one of the formats in our videography services. Alongside product videos and company video tours, they let one production team carry your story across every channel.

A team reviews an edit on a large monitor showing abstract animated shapes.

Cutting one explainer for every screen

An animator and a director review frames of abstract shapes on a monitor, a storyboard pinned above.

An explainer earns its cost when it works everywhere it is shown: the website, a sales call and a feed. We plan the script so the first ten seconds carry the idea alone, then cut a vertical 9:16 version, a square version and the full 16:9 film from the same material. Captions are part of every cut, so the film works with the sound off, and each version is checked on a phone before delivery.

AI tools speed up rough cuts and scratch voice tracks, a person makes every final edit, and we always tell you where AI was used. YouTube Shorts run to three minutes, so a vertical cut can carry a complete explainer to viewers who live in their feeds.

A video editor sits cross-legged on a studio couch with a phone, a tablet and a laptop around her.

Those vertical versions come from our short-form video production team, cut from the same footage as the main film.

On YouTube, an explainer becomes a lasting part of your channel, and YouTube marketing covers its publishing, search and paid placements.

Explainer video sample.

A 10 second sample of an explainer video made by our team.

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Explainer Videos Questions & Answers

Animation or live action?

Animation suits abstract products and software; live action suits physical products and the people behind them.

How long should an explainer video be?

Long enough to make one point well. We plan the length from the script and the placement, and deliver shorter cuts for social channels.

Can you produce in other languages?

Yes. A version with a translated script and voice-over can be added, planned and priced along with the rest of the project.

Who writes the script?

We write it. Scriptwriting is part of the production. You approve the script before production begins and review a rough cut before the final film. What we need from you is the audience and the one thing you want viewers to do when the film ends, because the script is built backwards from that action.

Can I update the video later?

Yes, and animation makes it easy. The script, voice-over, graphics and music are separate layers, so a new price or a fresh voice-over line is an edit to one layer rather than a new film. Live action updates as readily in the edit and the voice-over, and new footage is a short shoot with the crew that made the original.

A video producer listens and answers a client's questions about an explainer video across a table.

Request a Free Explainer Video Consultation.

Speak directly with our Los Angeles videography services specialists, or share your project details.

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