Visitors who can't find the next step leave, however good the page looks. UX, user experience, is how a site or app works: the steps a person takes, the order of the screens and what happens when something goes wrong. UI, user interface, is how it looks and responds: layout, type, color and the feel of every button.
A beautiful screen on a confusing path still loses sales, so good design settles the flow first and the look second. Experiences that feel easy are the ones people return to, and our UX and UI designers build for that from the first wireframe.













