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Following Up With Visitors
You have browsed a product page, left, and then seen that product in ads across the web. That is remarketing, and it works because it speaks to people who already showed interest. Most visitors leave without buying, so a retargeting campaign recovers a share of that lost audience.
We build audiences from your site traffic and divide them by behavior: cart abandoners, visitors to a pricing page, past buyers. Each segment sees a different message, with display, video and social placements chosen to match where that audience spends time.
Even visitors who never click see your brand, and that helps every other channel.
Remarketing works best next to search and social campaigns that bring in new visitors. We coordinate the three so the same people see consistent messages.
WHO IT IS FOR
E-commerce stores with abandoned carts, service firms with long consideration cycles, and any site that invests in traffic and loses most visitors.
IN-HOUSE ADVANTAGE
Connected With Our Full Los Angeles Team
Our graphic designers and video editors create all of your remarketing banners and video spots in-house.
What Is Includedin Remarketing& Retargeting
Audience building and segmentation from site behavior
Display, video and socialad creative
Frequency and budget controls
Conversion tracking by audience segment
Monthly performance reporting and refinement
Your RemarketingCampaign Process
DiscoveryWe review your setup, audience and goals, and you get a clear scope before work starts.
DesignWe plan channels, keywords and tracking with you.
BuildOur in-house team builds the campaigns, tracking and pages.
LaunchWe launch campaigns and ad changes with your approval.
SupportA report and a call every month, and a campaign review every week.
The audiences we build from yoursite traffic
Every visitor who leaves your site has told you something on the way out: which product they viewed, how far they got, whether they bought. Each audience is built from that signal and hears a message that picks up where the visit stopped.
Visitors who viewed one product are shown that product. People who left at the cart see what removes the doubt: shipping details, the return policy, a reminder. Visitors to a pricing or contact page get a prompt to book a consultation.
Past buyers are shown what pairs with their purchase, and are left out of ads for what they already have. As a remarketing agency in Los Angeles, we can narrow any of these groups further by demographics.
Consent-aware tags and audiences
Remarketing works through tags that remember a visit, and we build them to respect consent from the start. Your privacy policy describes them, and where a region asks for consent, the tags wait for a visitor's yes.
The ad platforms add rules of their own for sensitive categories, such as health. We build each audience within those rules.
Measuring what remarketing earns
Remarketing shortens the path for people who were already weighing you up. We track conversions by audience, and the numbers show exactly which segments the spend is bringing back.
Frequency caps and creative refreshed on a regular schedule keep an audience from tiring of you. Our banner ad and online video ad teams make that creative, in the sizes and lengths each placement needs.
The audience itself comes from other channels. Search ads from pay-per-click and organic visits from SEO bring in the visitors remarketing follows. Our online marketing service reports all three together each month, so you can see what bringing visitors back is worth.
Tracking, automated campaigns and measurement
An audience is only as accurate as the tags that feed it. GA4 and server-side tracking come first when tracking needs work, and cookie consent decides who can be remarketed.
Google now runs much of the audience work inside automated campaigns, which we manage as Performance Max campaigns. To see what the combined spend returns, marketing attribution joins the numbers from every channel into one view.
23Years in Los Angeles
A project like thisBest Freebie Finder →Website redesign and online marketing campaign optimization.
ROI-tracked Google Ads (formerly Google AdWords) and pay-per-click campaigns that target the buyers most likely to convert and cut spend on searches that never will.
Paid social campaigns and brand management across Facebook, Instagram, X/Twitter, Threads, TikTok, YouTube, LinkedIn, Snapchat and Yelp.
Remarketing & Retargeting Questions & Answers
Is remarketingthe sameas retargeting?
Yes. The two names describe the same thing: showing ads to people who have already visited your site. We use them interchangeably and run campaigns on Google and the major social platforms.
Can remarketingbe setup for anexisting website?
Yes. We add the tracking tags, define the audiences and launch the campaigns, and the rest of your site stays exactly as it is, so remarketing starts working with the traffic you already have.
How frequently will people see the ads?
Enough to remind, and well short of annoying. We cap how many times a person sees your ads and refresh the creative on a regular schedule, so your offer stays familiar without wearing people out.
How do I stop my ads following buyers who already purchased?
With an exclusion audience. Visitors who reach your order confirmation page are added to it, and they drop out of campaigns for products they already have.
Do I need a lotof websitetraffic first?
We check that for you. Each ad platform starts serving once an audience reaches its own minimum size. In your Free Consultation we look at your traffic and recommend the best first step: launching now, or growing traffic with search and social while your audiences fill up.
Tell Us About Your Project.
Speak directly with our Los Angeles online marketing specialists, or share your project details.
A senior member of our team is reviewing your details and will reach out within one business day.
What Happens Next
We Read Your Request: A senior consultant reads your request and passes it to the right specialist in web development, marketing, consulting, design or production.
We Look at Your Setup: If you shared a website or a project summary, we study your current setup and goals before we talk.
We Get Back to You: We write to you, or call if you left a number, to talk through the next steps.