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Custom Websites Built Around a Goal.

Responsive corporate and lead-generation websites with clear navigation, fast pages and calls to action placed where visitors decide.

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Every Page Has a Job

Each page on a strong website does one thing well: capture a lead, sell a product or answer the question that stops a purchase. We start from those jobs, map the pages that perform them and design the path from the first click to the contact form.

Our developers write the site from scratch in the language and framework that suit the project: PHP, Python, Ruby on Rails, Java or JavaScript, with MySQL, PostgreSQL, Oracle or NoSQL behind it. The site loads quickly, works on phones and tablets, and has room to grow with your business.

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We settle page structure, metadata and speed during the build, not patch them in afterward: titles and descriptions are written for each page, URLs are kept clean and analytics is in place on launch day.

Portfolio examples range from law firm and university sites to media portals and large e-commerce stores, including work for Univision, the U.S. Department of Veterans Affairs and ETCentric at USC.

WHO IT IS FOR

Companies replacing an outdated brochure site, professional-services firms that live on inquiries, and organizations that need a web portal or media platform that off-the-shelf templates cannot support.

IN-HOUSE ADVANTAGE

Connected With Our Full Los Angeles Team

Our designers, developers, writers and search specialists build your site together, so it launches with persuasive copy, original visuals and clean search structure.

A web designer and a business owner review a printed site layout of abstract blocks spread across a table.

What Is Included in Custom Websites

Custom responsive design and front-end and back-end development

Page hierarchy and calls to action planned around your conversion goals

Search-friendly structure, metadata and page-speed work

Cross-browser, mobile and tablet testing before launch

Training for your team on managing content

Every site has a goal

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Every site we build has a job to do: make sales, turn visitors into leads or promote your brand. We have worked that way since 2003, finding out what your visitors want and what makes them hesitate, then designing a site that answers both.

For My Tax Help Attorney we redesigned the lead-generation page and added live chat, and its website conversion rate doubled. For Key Watcher Systems we built a site that promotes the company's product lines and brings in leads. If your site looks fine but brings in no inquiries, start with website conversion consulting.

A web designer shows a business owner a template and a custom design on paper across a bright studio table

Custom website or template: how to decide

If your content is simple and the goal is just to get online, a template will do, and we'll tell you so. A custom build earns its cost when the site has to work: qualify leads, take structured orders, serve buyers who log in or carry a brand no template matches.

Sometimes the answer is in between: if your team wants to edit pages themselves, we build a custom theme on WordPress. Either way the site is tested before launch, and the same team can add a store, an integration or an application later through our web design and development work.

Your Custom Website Process

A project manager walks a client through a wall of paper wireframes and sticky notes, pointing at one step.

A custom site has a lot of moving parts, so every project has a lead project manager and runs in six steps. Each step ends with something you can review, which means you always know where your site stands.

  1. GoalsWe start by pinning down your goals, your audience and the pages that must perform, so every later decision has something to measure against.
  2. WireframesNext come a page map and wireframes, the blueprint of each page. You review them before design starts, so the layout is settled on paper, not in code.
  3. DesignWe design the home page and each key kind of page, and you approve them before programming begins.
  4. BuildThen we build it: the programming, the content entry and every integration the site needs.
  5. Testing and redirectsWe test across browsers and devices and set up redirects from your old URLs, so visitors and search engines that knew your old pages arrive on the new ones.
  6. Training and upkeepFinally your team learns to edit content, or our website maintenance plan takes it over.
Two developers at a long desk with large monitors showing only abstract colour blocks, one explaining to the other.

How a modern custom site is built

A designer and a developer build a layout together, sketches pinned above the desk.

A modern custom site feels fast because the server prepares each page before it reaches the browser. We build on TypeScript and React with server rendering, so every page arrives ready to read on a phone in a parking lot or a laptop at a desk.

The rest of the build is held to the same standard, and so is every release after launch.

  • A content system your team edits, so copy changes never wait for a developer.
  • Pages served ready-made for speed, with live parts only where a page needs them.
  • Accessibility and speed checked before launch, against Core Web Vitals and WCAG 2.2.
  • We preview every change first, and there is a quick way back if you ever need it.
  • A framework chosen for the job, which for most of these sites means building on Next.js.

Specialist website work, from accessibility to 3D

Close detail of hands and materials for a custom website: web developer's hands arranging printed samples and tools.

Some jobs need a specialist. A website accessibility audit brings a site to WCAG 2.2. Core Web Vitals work fixes slow loading and slow response in code. A design system keeps many pages consistent, and 3D and AR experiences add interactive product viewers.

An online store that has outgrown its theme can move to headless commerce, which separates the storefront from the commerce engine. If the site also needs an app, cross-platform app development covers it.

23 Years in Los Angeles

A project like thisGlobal Resource Operations, LLC Custom-built company website.

Custom Websites Questions & Answers

Will the website be built on a template?

No. Every custom website is designed and coded around your content and goals, so nothing about it is borrowed from a ready-made layout.

How do you protect search visibility when you redesign?

Step by step, before and after launch. We map every existing URL to its new address, carry over the titles and descriptions that already bring in traffic and set up every redirect. Once the new site is live, we watch how Google reads it and fix anything that needs attention.

What do I need to provide?

Your goals, any brand assets and the content you already have. We handle structure, design, programming and, where you want it, copywriting and photography.

How long does a custom website take?

A site with a few kinds of page moves faster than one with a portal, a calculator or a member area. We set the schedule with you in your Free Consultation, and you sign off each step as we finish it. Copy and photographs ready early bring launch day closer, and our team can supply both.

What is the difference between a custom website and a WordPress website?

Custom means the design and the code are written for your site alone, so whatever it has to do can be built into it. WordPress is a ready-made platform with a theme on top, and staff learn its editor quickly. The two also combine: a custom-designed theme on WordPress gives you an original look with that same familiar editor.

A web developer listens and answers a client's questions about a custom website across a table.

Request a Free Custom Website Consultation.

Speak directly with our Los Angeles web design & development specialists, or share your project details.

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