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Video Built for the Feed
Video makes up a large share of online viewing, and much of it happens on mobile screens. A video ad has moments to make its case, so it opens with the point, carries your brand and ends with a single action.
We create ads for companies new to video and for those scaling an existing program. Each starts from your audience and offer. Our scriptwriting team then writes the script, and we build a shot list sized to the placement: short cuts for social feeds, longer ones for pre-roll and landing pages.
Ads are built with delivery in mind: cutdowns, aspect ratios and captions are planned during production, not scrambled after.
Creative testing is part of the plan. Variations of the opening seconds and call to action show which version earns attention, and the winner becomes the standard.
WHO IT IS FOR
Brands beginning video advertising, marketers adding creative to paid social and companies who need ads shot to a consistent look.
IN-HOUSE ADVANTAGE
Connected With Our Full Los Angeles Team
Our team produces your video ads in-house and launches them directly across paid search, social and remarketing.
What Is Includedin OnlineVideo Ads
Creative concept and script
Production and editing
Multiple lengths and aspect ratios
Captions for silent viewing
Launch on your ad platforms by ourmedia team
Your Video Ad Production Process
DiscoveryWe learn what the video has to say and who it is for, and you get a clear scope before work starts.
DesignYou approve the script and storyboard before production.
BuildOur own team produces and edits it.
LaunchYou review the rough cut before the final.
SupportYou can still reach our team after launch.
Built for the placement
Where an ad runs decides what it has to be. A pre-roll ad, a feed ad and a story ad each have their own shape and time limit, and each meets the viewer in a different setting: before a video, mid-scroll or between stories.
Our videography services team confirms every placement's specifications before filming and plans shots for the tallest and the widest frames from the start. One shoot then yields every version with clean framing, and each placement gets a cut made for it.
The first seconds do the work
Viewers decide almost at once whether to keep watching. A strong ad opens on the point, whether that is the problem, the product or the offer, then shows the brand early, follows with proof and closes with one action.
A script timed against the placement's skip point delivers the message before a viewer can leave. You approve that script before filming and review a rough cut before the final edit. Anyone who stays longer meets the proof that turns attention into a click, and a story that needs more room becomes an explainer video.
Testing variations
The results show which version of an ad wins. Alternate openings and calls to action are shot in the same session, so our media team can run them against each other and keep the one that performs.
The winner then runs through pay-per-click or social media management, and remarketing follows the viewers who watched, so the ad that earned attention keeps earning it.
Vertical first, then every other shape
A phone held upright is where much video advertising is seen, so we frame every ad for the tall 9:16 screen first and cut the wide 16:9 and square 1:1 versions from the same footage. One shoot then covers in-feed ads, story ads and the pre-roll that plays before a video.
The product, the offer and the captions sit where the app's buttons never cover them, with captions built in for viewers who scroll with the sound off. Every ad is played on a phone before launch, because that is the screen its buyers use.
AI-assisted editing speeds up the rough cut, the final edit is an editor's call, and a team member reviews every ad before you see it. We always tell you when AI has played a part.
The hooks and cutdown planning come from our short-form video production work, where one shoot supplies a whole run of vertical clips.
Once the campaign ends, the same ad can keep working on your YouTube channel, and YouTube marketing covers channels, Shorts and ad formats, so one production serves organic posts and paid placements alike.
Online video ad sample.
A 10 second sample of an online video ad made by our team.
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Online Video Ads Questions & Answers
Can you place the adsas well as make them?
Yes. Our online marketing team runs the paid video campaigns from targeting through remarketing to people who watched, so the ad and the media plan come from one team and work toward the same result.
How many versions do I get?
As many as your placements call for: the main ad plus a cutdown sized for each platform you plan to use. We plan the full set with you from the start.
Do you write the callto action?
Yes. Every ad closes with one clear action, written to match your landing page and your offer, so the viewer who clicks finds exactly what the ad promised.
Which platformsdo you make ads for?
YouTube, Facebook, Instagram and display video networks, plus your own website. Each placement has its own current size and length specifications, and we confirm them before the shoot is planned.
Can you make ads from footage we already have?
Yes. Footage you already have can become ad-length versions with captions and a closing call to action, and a look through it shows where a fresh shoot would make the biggest difference.
Tell Us About Your Project.
Speak directly with our Los Angeles videography services specialists, or share your project details.
A senior member of our team is reviewing your details and will reach out within one business day.
What Happens Next
We Read Your Request: A senior consultant reads your request and passes it to the right specialist in web development, marketing, consulting, design or production.
We Look at Your Setup: If you shared a website or a project summary, we study your current setup and goals before we talk.
We Get Back to You: We write to you, or call if you left a number, to talk through the next steps.