Coast Dermatology
Patients search for a dermatologist by their problem, whether a mole that worries them or a cosmetic goal. Coast Dermatology's site sorts care by type and puts special offers and new-patient registration within reach.
About This Project
Coast Dermatology offers cosmetic dermatology, skin cancer and atypical mole removal, and a phototherapy unit for severe psoriasis, so visitors arrive with very different questions. We organized care by type, from medical and surgical to cosmetic and laser treatments, with a skin-cancer section and a long procedures menu. Special offers and new-patient registration sit in the header to turn browsing into an appointment.
A practice that mixes medical and cosmetic care has patients with very different anxieties. Medical visitors want reassurance and a fast way in, while cosmetic ones want to see what is possible. The site serves both, with registration for new patients, a residency program link, an e-newsletter sign-up and directions in the header.
