Fit Is Fashion
A fitness brand sells clothes and the habits behind them. Fit Is Fashion needed an e-commerce store that manages inventory and sales online and teaches visitors about styles, nutrition and staying in shape.
About This Project
Fit Is Fashion is a Southern California company that brings fitness, nutrition and fashion needs together, so its store is also a place to learn. We built the e-commerce website so the team can manage inventory and online sales in one place, while shoppers sort the catalog by popularity, rating, newness and price, then explore styles, nutrition articles and exercise ideas.
The brand's mission rests on smart eating, safe exercise and self-motivation, and the site gives each idea a home. Fitness videos in a Gym Flow series, a lookbook, nutrition articles and a blog bring shoppers back between purchases, and testimonials and an FAQ settle doubts before checkout.
