Sportslick
Sales grew exponentially after the redesign of the Sportslick e-commerce store, built to make buying simple for athletes who need long-lasting, waterproof protection.
About This Project
Sportslick is an easy-to-apply gel for extremely long-lasting waterproof lubrication, sold as the Ultimate Skin Protector to athletes who need protection that lasts. We created an e-commerce store that makes it easy for consumers to buy, with a plain explanation of what the gel does and how it feels, so a first-time buyer is ready to order.
A new product category needs a reason to believe. The About page explains the formula, petrolatum combined with silicone and enriched with aloe and vitamins E and C, in plain language, and the FAQ answers practical questions about scent and feel. Testimonials and press add outside voices, and a buy page keeps the order path one click away.
