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What a Product Video Shows Shoppers
Plenty of shoppers would rather watch a short video than read a long product description, and a product video gives them that choice. It shows what the item does and how it feels to use, which answers the questions that stop a purchase.
Unlike an explainer video, which sets up a problem and a story, a product video concentrates on benefits and features and on the product in action. We plan the shots that prove each claim: the demonstration, the close-up, the comparison and the setting where it matters.
The finished film works on your product pages, in marketplace listings, in ads and in email.
A short loop suits a category page; a longer film with a full demonstration belongs on the product page.
WHO IT IS FOR
E-commerce brands, manufacturers with technical products and sellers on Amazon and other marketplaces.
IN-HOUSE ADVANTAGE
Connected With Our Full Los Angeles Team
We film alongside your product photography, so your entire product catalog shares a consistent look.
What Is Included in Product Videos
Shot list built around featuresand benefits
Filming on a controlled set or on location
Editing, music and on-screen text
Versions for product pages, marketplaces and ads
Matching product photography on request
Your ProductVideo Process
DiscoveryWe learn what the video has to say and who it is for, and you get a clear scope before work starts.
DesignYou approve the script and storyboard before production.
BuildOur own team produces and edits it.
LaunchYou review the rough cut before the final.
SupportYou can still reach our team after launch.
A shot list built from the claimsyou make
Every claim on your product page deserves a shot that proves it. A waterproof case goes under water, a lightweight pack is lifted with one finger, and a tool does the job it was bought for.
The shot list starts from those claims, one shot for each, then adds close-ups for build quality and a scale shot, so viewers know how big the product is before it arrives.
Lengths, placements and the rest of the set
Marketplaces set their own limits on length and format, and those limits shape the shoot before the camera is unpacked. One session can produce the long film, the short cuts and the stills, which keeps the look consistent across your store, your Amazon listing and your ads.
The shot list comes out of scriptwriting and pre-production, and you approve it before filming, then review a rough cut before the final. When the product needs a problem-and-solution story rather than a demonstration, that longer film belongs in an explainer video.
Controlled set or on location
Where a product is filmed follows its size and where it lives. Small products show best on a controlled set, with chosen light and a clean background, so every surface and edge reads clearly.
Large equipment, installed products and anything tied to a particular setting are filmed where they live. Our on-site photography team works anywhere the product needs to be seen. Stills from the same session can follow through product photography, and the films come from our videography services crew.
Product films for the feedand theproduct page
A product video has two jobs. On the product page it answers what the item does and how it fits into a day; in a feed it has to win a stop in the first seconds.
One session serves both: macro detail for the page, a vertical hook for Reels and Shorts, and a square cut for listings and email. Captions are built in, so the film works for a shopper with the sound off.
AI-assisted editing handles rough cuts and clean-up. The finished film is an editor's work, a team member checks it before you see it, and we flag any use of AI in the edit.
A product that performs on the feed can carry a steady run of vertical posts. Reels and Shorts production covers their hooks, captions and lengths, cut from one session.
Product video sample.
A 10 second sample of a product video made by our team.
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Product Videos Questions & Answers
What is the differencebetween a product video and anexplainer video?
An explainer tells a story about a problem and its solution. A product video lets the product speak for itself, showing its features, its benefits and the way it works in use.
Can the same shoot produce photos?
Yes. Video and product photography can share one session, which saves a second setup and gives your store one consistent look from photo to film.
Do you need the physical product?
We film the real product wherever it is, because the film shows the real thing. Products too large to move are filmed where they stand, since all of our videography services are available on-site.
What should I send before the shoot?
The product, a list of the claims on your product page and a note on where the video will run, such as your store, a marketplace or ads. Those three things shape the shot list.
Can you film a productthat is notfinished yet?
Yes, and we film prototypes at their best. The shots focus on what the prototype does well today, so it makes a strong impression on camera.
Request a Free Product Video Consultation.
Speak directly with our Los Angeles videography services specialists, or share your project details.
A senior member of our team is reviewing your details and will reach out within one business day.
What Happens Next
We Read Your Request: A senior consultant reads your request and passes it to the right specialist in web development, marketing, consulting, design or production.
We Look at Your Setup: If you shared a website or a project summary, we study your current setup and goals before we talk.
We Get Back to You: We write to you, or call if you left a number, to talk through the next steps.